The Quality Goes In Before the Name Goes On is one of the most recognized, and well earned corporate mottoes in America. Zenith Radio Corporation began as an agreement between two Navy radiomen who started business in 1919 as the Chicago Radio Laboratory. Luck and the infusion of capital from a wealthy adventurer and car salesman started them on a journey that would result in Zenith becoming the longest continuing electronic manufacturer in the United States. The road was an interesting one, with many pot holes impeding smooth progress and a cast of characters that included some of Chicago's and the nation's highest society.

With access to the Zenith corporate archives and their discovery of the long sealed files of one of Zenith's founders, the authors present for the first time the documents story of Zenith radio and company development from 1919 through 1935. Professors Cones and Bryant draw on their long experience as radio enthusiasts and writers for both the popular and scholarly press to tell the fascinating story of Zenith's impact on early radio. They present a wealth of never before published photographs documents, and information, as well as color photographic portraits of many Zenith Chicago Radio Laboratory and Zenith radio models produced between 1919 and 1935 and a database of valuable information which covers every radio produced by the company, along with a rarity and price guide.

Price: $21.85

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