Bibendum, the Michelin Man, has reached the ripe old age of one hundred. Born in France in 1898, he left an indelible mark on the early years of advertising, and has evolved in step with the publicity styles of the twentieth century. Along the was, Bibendum has matured from the aggressive stance of his early years to the friendlier manner of today. This shift can be clearly seen in his changing physical appearance - the disturbing Titan of the road has gradually turned into reassuring guide of all motorists.
Throughout this century, Bibendum's multifarious images, in countless advertisements around the world have converted the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways.
The Michelin Man - 100 Years of Bibendum celebrates the life and work of one of the world's most universally recognized figures. Lavishly illustrated with sketches, artwork and photographs from the Michelin Tire Company archives, its essential reading for motor racing and cycling enthusiasts as well as everyone interested in innovative marketing, publicity and graphic design techniques.
Price: $27.50
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